We delve into Gentle Monster's store design, meticulously examining the flagship store in HuaiHai road Shanghai. We take a step-by-step approach, exploring each floor to elucidate the design process behind it. Our analysis delves into the visual merchandising principles, including product lighting, displays, and the strategic use of mirrors in the flagship store in Shanghai.

Chapters:
0:00 Summary
3:47 Shanghai HAUS
5:51 1st Floor
16:26 2nd Floor
36:10 3rd Floor
41:55 4th Floor
53:10 VM Principles
1:05:15 Conclusions

Contact:
info@nesso.design
http://nesso.design

Links:
https://www.behance.net/nesso
https://www.linkedin.com/company/nessodesign/
https://www.instagram.com/nesso.design/
https://www.pinterest.it/nesso_design/
https://www.facebook.com/nesso.design

Resources:
https://www.gentlemonster.com/int/
https://showstudio.com/contributors/gentle-monster
https://jingdaily.com/posts/the-secrets-to-strange-luxury-eyewear-brand-gentle-monsters-quick-road-to-success
https://www.spot.ph/shopping/the-latest-shopping/106718/what-is-gentle-monster-brief-history-a4373-20231014
Gentle Monster Brand Book https://issuu.com/minqianqq/docs/fffinalgm
https://www.retailtouchpoints.com/features/retail-success-stories/experiential-retail-goes-surreal-at-gentle-monsters-latest-u-s-flagship
https://www.retailtouchpoints.com/topics/customer-experience/capitalizing-on-the-retailtainment-opportunity-tips-and-lessons-from-a-design-strategist